Leroux, sporting partner of champions!
1955: Leroux instigates sports sponsorship by providing financial support for cycling. The firm finances the Jean Stablinski team, which goes on to win the Tour de France five times in the brand's colours.
1961: Sponsorship of BCO (Orchies Basketball Club) begins. In 1988, the girls' team wins 2nd place in the European Cup in the colours of the USVO (Union Sportive de Valenciennes-Orchies).
1998: Leroux sponsors "Les Sang et Or" (Lens Racing Club), who become French champions.
2004: Leroux supports Lille's bid to host the Olympic Games as an official partner and helps the city of Lille to reach the shortlist of 11 applicant cities.
Today, as a firm believer in teamwork and the spirit of competition, Leroux sponsors BCO, the Lens football team, La Route du Louvres and many other sporting events.
